SEO Best Practices

When’s the last time you made it to the second, third or even fourth page of a Google search? The answer to this question might be disconcerting if this is where your business shows up on search engine rankings. All hope is not lost, however. With our SEO best practices, you can make it from obscurity into the eyes or wallets of consumers.

Search Engine Optimization (SEO) has been a concept since businesses began advertising online. Long gone are the days of haphazardly stuffing keywords into website text. It has evolved into a science of optimizing websites on the back end as well as balancing quality content with naturally occurring keywords. And with SEO best practices regularly changing the process of producing noticeable effects from an SEO strategy is constantly becoming more complex.

Perhaps the greatest advantage for a business employing the SEO best practices into their marketing strategy is the targeted traffic that it brings you, the business owner, because there are people searching for exactly what you offer on a daily basis. Without these SEO best practices they will find a competitor before they find you. Most traditional marketing is not only much less targeted, by reaching out to more people in hopes that someone will be interested, but it is also extremely expensive compared to a well optimized search engine strategy. This means that the return on investment when employing these SEO best practices is much higher.

This is not to say that traditional marketing doesn’t have a place in a business marketing strategy, but many businesses, especially local ones could benefit from only some of the basic SEO best practices to naturally boost web traffic and convert more leads into sales. While a more comprehensive implementation of these SEO best practices can significantly increase web traffic and increase sales.

SEO Best Practices - Research, Research and More Research

The first of our SEO best practices is similar to the beginning of any marketing plan: research. Without consumer research, how will marketers know who their audience is? SEO strategy is no different in this respect. It begins with researching a specific audience and a great deal of empathy into what they are searching along with the specific terms they are using. For example, if you’re selling air conditioners and only attack the keywords, “home cooling device,” odds are, these won’t draw much traffic because the keywords are not speaking the consumers’ language. Using our own proprietary tools and third party options, like Google AdWords, bidpin can find the keywords and variations of these keywords that people are searching for in order to lead them to your business.

Understanding Search Engines

Understanding how search engines work is key when applying our SEO best practices. While Google continues to dominate Bing and Yahoo (about 67% of searchers use Google first) all of the engines work on certain similar principles. The goal for these engines is to provide the most relevant and trusted information to searchers. In order to sift through the countless web pages published on a daily basis, search engines must crawl through innumerable links to index all of these pages into a database ready to provide the relevant information searchers are looking for.

At bidpin after we find the most fruitful keywords, we design a strategy to attack them. The result: an increase in web traffic and revenue.

Technical SEO Best Practices Overview

Captivating content is only one aspect of an effective SEO strategy. You can have pages upon pages of keyword rich content, images, video, and infographics all for nothing if this content along with your website isn’t optimized to be indexed by search engine robots (called spiders) crawling the internet. So how can you get your website efficiently indexed? Here are a few technical SEO best practices that we take into account at bidpin:

  • Important keywords should be in the HTML text on a web page.
  • Images should include alt text to help search engines understand what the image is showing.
  • Search boxes should be replaced by navigation and crawlable links.
  • Flash and Java plug-ins are flashy, but they should be replaced or supplemented by text in order to be crawled.
  • Videos are key when it comes to high search rankings, but they should include a transcript for the keywords within them to be visible to search engines.

It is also imperative to understand that what you see opening a website on your browser is not necessarily what the search engine sees when indexing a website. By employing the SEO best practices listed above, it helps search engines judge the relevancy of a website for a specific searched keyword and provide the best results to searchers.

When designing a website, bidpin places SEO at the pinnacle of importance. Not only is a well-organized website easier for users to navigate, but a simple link and page structure with a complete site map is key for engines to index every page of your site rather than leaving potentially important pages unnoticed. Though SEO literally stands for search engine optimization, we acknowledge that this is no longer the case. With the advancement of how search engines are crawling through pages, rather than optimizing for search engines the golden rule is to optimize for users and the engines will follow.

Best Practices - On-Page SEO

Before getting into the holy grail that is quality content on a web page there are a few smaller, yet still significant factors that need to be addressed:

  • Making sure your website is mobile friendly has become vital to being ranked favorably by search engines.
  • Short keyword rich URLs are crucial. Rather than having an unattractive URL filled with a string of random numbers and symbols, a short URL containing your target keyword is much easier for customers and search engines alike to understand.
  • While this seems self explanatory, page titles should start with your keyword and use modifiers on these keywords to draw the most traffic.
  • Including outbound links is also important because not only does it provide added information for your visitors, but it shows search engines that your website is truly relevant when it comes to a specific topic.
  • The significance of loading speed cannot be understated because it may serve as the difference between a potential customer navigating around your site and leaving immediately. This metric of how long the average user stays on your page is also taken into account by Google and other engines. A longer average time spent on a page means that it probably offers more valuable information or services.
  • Integrating buttons that enable users to share your content on social media is also crucial to gaining new traffic because as search engines crawl the web for links, that link a person posted on a social media site will lend to your websites’ credibility in the eyes of the almighty search engines.

Most Important of SEO Best Practices – Quality Content

In its infancy, anyone could be an SEO content writer. Keyword density was the rule when it came to “tricking” search engines into highly ranking your website. Today, search engine algorithms have become much more adept at determining the quality of the content rather than just the keywords used. There is no hard and fast rule to creating quality content, but the golden rule still applies, write for users not for search engines.

When creating quality content geared toward readers, words aren’t enough. While the rule that your desired keyword should appear at least once in the title as well as the first hundred words of the text is fairly standard there are multiple SEO practices that lend to quality:

  • Pages should be, first and foremost, easily readable. This means short paragraphs, bullet points, and filled with subheadings because most people will not read each and every word rather they skim through to see if a page is worth their time, especially in longer articles.
  • Recently, one of the most important SEO best practices is creating a page rich in multimedia, including images, videos and visual aids to help readers and search engines understand the written content as well as keeping them engaged.
  • Size does matter. Search engines take word count as one the best SEO practices when determining page rank. Higher ranked websites tend to have higher word counts on their articles. Depending on the industry anywhere from 750-2500 words may be optimal for SEO.
  • Google and other search engines utilize Latent Semantic Indexing (LSI) when producing results for searchers. This means they use synonyms and similar keywords to produce the most relevant results for searchers. For example, if the keyword being targeted is “web design” some LSI keywords would be “website design” and “web site design.” Knowing and integrating these LSI keywords is an best SEO practice to help increase traffic.
  • Internal links to previous articles or pages within the website also lend to the importance of a page in the eyes of search engines and will keep users navigating around your website.

Sharing Content - Link Building SEO Best Practices

Regardless of how advanced search engines have become, links are still at the core of search algorithms. The creation of quality content and sharing it goes hand in hand. Once the content is created it has to be shared and linked to in order to achieve the end goal of driving traffic. Here are a few best practices for earning those all-important links:

  • Reach out to relevant audiences in social media groups. This doesn’t mean just posting a link to be shared; it helps to start a conversation with your audience to gain the most exposure and links.
  • Reach out to relevant internet resources and even universities about your topic to see if they will link to your page or site.
  • If the content on your site features content from other sites or quotes from experts in the field try and approach these people to see if you can earn a link on their site.
  • Guest blogging, or the process of incentivizing someone else to write about your page, has received a bad reputation but is still a completely viable option for link building.

In short, it comes down to building relationships with other people in the same niche that your site can be found in and having something to offer them in terms of quality information or mutually beneficial exposure. However, not all links are built the same. Your link on a site that is already extremely trusted and highly ranked by search engines is worth more than one that is not.

If you’d like to learn more about some seo best practices related to link building here are a few experts’ take on the subject.

SEO Takes Time

The old saying, “Time is money,” remains true today and learning, not to mention executing, all of the best SEO practices takes both. Most companies opt to outsource their SEO strategy to another company. At bidpin we not only understand the complexities of SEO, but follow the changing SEO landscape. The SEO best practices today may not be the same tomorrow, and we will be the first to know about these changes. Our analytical tools allow us to track exactly how your website’s SEO strategy is doing and make improvements on the fly.

From optimizing a website for SEO, content creation, earning links, to analyzing progress bidpin can provide a full service solution, taking all of these best SEO practices into account, resulting in a tremendous influx of traffic and the money it provides.

If you are interested in beginning the process of applying these best SEO practices to your own business click the button below to fill out a quick form and begin the consultation process:


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