A recent study found that 89% of customers rely on an online search engine before they make a purchasing decision, this means without an amazing website a business simply misses out on thousands of potential customers.
Investing in a sleek, appealing website allows for superior branding and gives a company the edge it needs to surpass the competition. It is no secret that the most successful businesses are globally recognized brands, and while this may seem like a lofty goal for a local business owner, global recognition begins with a great website. For businesses in Queens and the surrounding boroughs the competition is fierce, which means a superior website design is a necessity.
Bidpin is a prominent Queens web design and digital marketing agency. We understand the importance of a robust website because it acts as a hub for various avenues of traffic, such as online searches, social media, and other websites’ links to your site. It also serves as many potential customers’ first impression of your business. Just like investing in a new awning for a storefront can draw more foot traffic into a local business, a modern and responsive website can draw customers to your business and more importantly keep them there for an extended period of time.
The average time it takes for a person to leave a website is only four seconds, meaning this is all the time it takes someone to decide whether or not they will stay on your page or hit the back button to find another website. This time spent on a page is not only a key component in converting traffic into customers, but also affects how a website is ranked on search engines. Anything from an aesthetically unprofessional website to web design that is not responsive on mobile or tablet browsers is a good enough reason for a potential customer to leave in a matter of seconds. By keeping up with current web design trends, bidpin makes sure to keep users on your website for an extended period of time using a variety of tactics. Website trends change on a yearly basis and a site designed only a year ago may already be outdated in this changing landscape. There are a few extremely important changes that bidpin takes into account in 2015:
We take all of this, along with a variety of other factors, into account when designing a website. This is all based on the assumption, however, that they land on your site in the first place. Even the most modern and professionally designed websites may stay in obscurity if they are not properly optimized for search engines.
Despite having an incredible looking and functional website, if clients can’t find you all of the money and time dedicated to its creation will be for nothing. This is why we place a comprehensive search engine optimization strategy at the pinnacle of our website design. While this used to mean scattering and stuffing keywords throughout the content on a website it has come to encompass a wide variety of factors that determine where a website ranks on the major search engines. Examples of just a few of these can be seen below:
This is a highly condensed list considering there are over 120 factors that can positively or negatively affect a website’s ranking, and to make matters more complicated Google constantly comes out with new, more advanced algorithms to create a better user experience for searchers. For us at bidpin this means we have to keep these SEO factors in mind while designing a website as well as keep up with changing trends. By integrating a good SEO strategy in conjunction with web design in Queens we make sure that your website stands the test of time and continues to rank well on search engines.
While we possess the tools and the insight to design stunning websites, we acknowledge that no one knows your business better than you do. This is why we take the time to discuss and listen to exactly what purpose the website design is serving for your company, whether it’s e-commerce, branding, or simply informational. You are in control of everything from the color scheme to the features offered. We then take this initial vision and couple it with our own research and analytics to build a custom website suited exactly to your needs that will put your business’ best foot forward.
After this first rate website has been created it may take some updating from time to time, which brings up the topic of our online content management system (CMS). Using Wordpress along with our own advanced proprietary tools, we make editing websites incredibly simple for business owners. This ease of use saves valuable time along with helping to avoid common problems like outdated content and broken links. This combination is a surefire way for a potential customer to not only get a bad impression of your brand, but also immediately leave the page, negatively affecting SEO.
At bidpin, we understand the needs of growing businesses because bidpin, although operating online, is a growing, local business in the Queens, NYC area. We understand the competition local businesses face because in the five boroughs, especially in Queens, web design and online marketing is fiercely competitive. Offering web design in Queens is an advantage for bidpin cause we are local and understand the area demographically.